Are you struggling to generate quality leads from Facebook Ads? You’re not alone. Tha-Great FTI faced similar challenges before partnering with us at Soracious Media. In this case study, we’ll break down how we turned their struggling ads into a lead-generating powerhouse, delivering over $20,000 in revenue.
The Challenge: Ineffective Facebook Ads
Tha-Great FTI, a company offering automated trading bots for forex trading, was having difficulty generating leads. Their Facebook Ads weren’t converting, and after hiring multiple agencies, they were still struggling to get the results they wanted. That’s when they approached Soracious Media, looking for a solution to boost their lead generation efforts.
The Solution: A Data-Driven, Customized Approach
At Soracious Media, we take a tailored approach to every client’s needs. For Tha-Great FTI, we developed a comprehensive strategy to fix their underperforming Facebook Ads campaign.
Here’s what we did:
In-depth Audience Research and Strategy
First, we sat down with Tha-Great FTI to fully understand their target audience and goals. This foundational work allowed us to develop ads that directly spoke to their potential clients.
A/B Testing for Ads and Copy
We created multiple ad creatives and ad copies for A/B testing, ensuring we could find the most effective combinations. By continuously testing and optimizing, we improved ad performance and engagement.
Optimized Landing Pages
We built a high-converting landing page tailored to capturing leads. The page was optimized for a seamless user experience, focusing on driving visitors to take action.
Integrated Welcome Email & WhatsApp Marketing
To nurture leads, we crafted a personalized welcome email sequence and incorporated WhatsApp marketing to keep leads engaged and build stronger relationships.
The Results: 1,082 Leads at $2.53 per Lead
Through this strategy, we were able to generate 1,082 high-quality leads for Tha-Great FTI. With a total ad spend of $2,742, the cost per lead (CPL) came out to just $2.53—far outperforming the average CPL for the financial services industry on Facebook.
According to WordStream, the average CPL for finance and insurance on Facebook is $30.88 . By comparison, our CPL of $2.53 was incredibly cost-efficient, making this campaign one of the most successful lead generation efforts for Tha-Great FTI.
Revenue Growth: $20,000+
In addition to generating leads, Tha-Great FTI saw an impressive return on investment (ROI). From the leads we generated, the company earned over $20,000 in revenue, proving the power of a data-driven, optimized Facebook Ads strategy.
Key Takeaways for Successful Facebook Ads
If you’re running Facebook Ads and not seeing the results you want, take note of these strategies that helped Tha-Great FTI achieve success:
- Understand Your Audience: Tailor your messaging to your audience’s needs and pain points.
- A/B Test Creatives: Continuously test different creatives and copies to optimize for higher performance.
- Optimize Landing Pages: Make sure your landing pages are designed to convert visitors into leads.
- Nurture Your Leads: Don’t stop at capturing leads—engage them with automated emails and messaging to build trust and drive sales.
Ready to Grow Your Business with Soracious Media?
If you’re ready to attract qualified leads and boost your revenue through powerful, data-driven strategies, Soracious Media can help. With our expert team, we’ve proven we can deliver high ROI campaigns across industries. Contact us today to get started!
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